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Privacy policy for our website
1. General information
At this point we inform you about the processing of personal data during your visit to our website. Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject").
The controller of the data processed when you visit and interact with this website and the addressee of the exercise of data subject rights is
PXL Vision AG
Rautistrasse 33
8047 Zurich
PXL Vision AG
Rautistrasse 33
8047 Zurich
2. Applicable law
This data protection information covers data processing in accordance with the provisions of the currently valid version of the EU General Data Protection Regulation (GDPR) and the currently valid Swiss Data Protection Act (DSG), which came into force on 10.9.2023, together with the associated Data Protection Ordinance (DSV).
This data protection information covers data processing in accordance with the provisions of the currently valid version of the EU General Data Protection Regulation (GDPR) and the currently valid Swiss Data Protection Act (DSG), which came into force on 10.9.2023, together with the associated Data Protection Ordinance (DSV).
The DPA applies to data protection issues that have an impact in Switzerland, even if they are initiated abroad. The GDPR essentially applies to the processing of personal data of data subjects located in the Union by a controller not established in the Union.
The term data processing (in accordance with the DPA) is used below as a synonym for the term data processing in accordance with the GDPR.
In principle, data processing at PXL Vision is carried out in accordance with the principles of the GDPR, unless otherwise specified. Accordingly, processing in accordance with Art. 6 GDPR is carried out on the basis of corresponding authorisation standards, which also ensures permissible data processing in accordance with the principles stated in Art. 6 FADP.
3. Data collected and data categories and purpose of processing
a. Data collection and storage when visiting the website
When you visit our website, we collect and process personal data provided by technical means, such as log data and metadata, as well as data generated by cookies if you have given your consent.
We process this data for the purpose of providing our service (Art. 31 FADP, Art. 6 para. 1 b) GDPR).
Of this metadata, the following data is logged and stored (log file) The requested website URL and the URL of the website from which the file was requested, the cookies saved by the visitor for the domain accessed, the status of the access (file transferred, file not found, etc.), the date and time of the access, the amount of data transferred as part of the connection, the type and version of the browser used, the language used and your IP address. We log this data to identify and rectify technical faults and to improve the quality of our services (Art. 6 (1) (f) GDPR). For these purposes, your IP address is truncated by the last octet. If there are concrete indications, including for the purposes of detecting and preventing misuse and fraud, the data of the website visit may be processed (Art. 6 para. 1 f GDPR). For this purpose, data from log files of various systems may be merged and aggregated. Evaluations may also be carried out with other customer data.
Log files are generally stored in accordance with the fulfillment of the specific purpose and deleted if they are no longer required to achieve the purpose. In particular in the event of a violation of legal interests or in a corresponding suspected case, the log files concerned may be retained in individual cases until clarification and, if necessary, for further prosecution (e.g. in the case of criminal offenses such as fraud). This applies accordingly to errors and malfunctions until they have been rectified.
b. Data collection when making contact or interacting on the website
We may also collect and process other personal data if this is necessary for the specific process initiated by the user. For example, in the case of contact requests or chats, the names and addresses of the users may be required; when contacting us by e-mail, the corresponding data in the e-mail and data related to the transmission and processing of the e-mail may be processed.
PXL Vision uses the services of google as an e-mail provider, so that users must take into account when contacting us by e-mail, but also when using other social networks, that the data associated with the e-mail or contact options via social networks may be processed on servers outside the European Economic Area. If, for example, you contact us by email, social media or other means, the confidentiality of the communication cannot be guaranteed when using these contact options, as it cannot be ruled out that the providers of these contact options (possibly on the basis of the terms of use concluded with you) have access to the content of the communication. The confidentiality of the communication may also depend on the privacy settings you have made with these providers.
If users have any concerns in this regard, they can contact us by post at the company address stated in section 1.
c. Marketing emails (e.g. newsletter)
You will receive a newsletter if you register for a corresponding service on our website (Art. 6 para. 1 sentence 1 b) GDPR). The data you provide will only be processed to provide the newsletter. To unsubscribe from the newsletter, simply click on the unsubscribe link in any email from us, which is included in each of our newsletters. You will then not receive any further newsletters from us from the newsletter service you have booked.
d. Personalised videos, images and banners
You may see a video, image or banner on our website based on your technical data or cookies that you have allowed. We do not use sensitive customer data for this (e.g. only the industry or country which we were able to identify via an analysis service provider (Leadfeeder (see below)). The processing is based on the provision of the service and, if applicable, your consent (Art. 6 para. 1 sentence 1 a,f GDPR) or the cookie settings. You will receive further information on the purposes and your revocation options when you give your consent. We collect statistical information (e.g. the number of link clicks) to measure the success of the service (Art. 6 para. 1 sentence 1 f GDPR).
e. Embedding of external content
We embed content from third-party providers on our website. For this purpose, your browser may establish a connection to the servers of these third-party providers and transmit personal data to these servers. Below you will find information about the embedded content and the data processing that occurs:
|
Name |
Provider with address |
Processed data categories |
Purposes of the data processing |
Possibility to terminate data processing |
Further information / data protection information of the provider |
|
YouTube |
YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA (represented by Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA) |
IP address, URL of the page visited, HTTP header information (e.g. the browser used, the operating system used, the resolution and the language set); if applicable, link to existing Google user profile |
Display of |
Deactivation of Javascript in browser settings |
extended data protection mode activated, |
|
Google Inc. |
Google Inc, Amphitheatre Parkway, Mountain View, CA 94043, USA |
IP address, URL of the page visited, UTM parameters when the page is accessed, HTTP header information (e.g. the browser used, the operating system used, the resolution and the language set); link to existing Google user profile if applicable |
Display of |
Deactivation of Javascript in browser settings |
f. Information on the use of cookies, pixels and similar technologies
This website uses these cookies to create the best possible user experience and to provide us with statistical information on demand and user interests.
In particular, we use so-called retargeting techniques. This enables us to reach users of our website again on other websites and platforms and to present advertisements via advertising networks, i.e. providers of online advertising banner spaces. The pixels mentioned below are integrated into our website for this purpose. These identify users via cookies or user IDs of the respective network and add them to target groups which we can then use to display advertisements on the respective network. In addition, the advertising networks use the data to create so-called "lookalike audiences", i.e. to create target groups with users with similar profiles. You can stop the collection of data at any time by changing your cookie preferences with us, using an ad blocker or deactivating JavaScript. Unfortunately, we do not have access to the data already collected by the advertising networks after you have given your consent, but you can delete it directly from the provider. You can find more information on this here: https://optout.networkadvertising.org/?c=1
The following cookies are used:
|
Name |
Provider with address |
Processed data categories |
Purposes of the data processing |
Possibility to terminate data processing |
Further information / data protection information |
|
Google Analytics |
Google Inc, Amphitheatre Parkway, Mountain View, CA 94043, USA |
IP address, URL of the page visited, UTM parameters when the page is accessed, HTTP header information (e.g. the browser used, the operating system used, the resolution and the language set); link to existing Google user profile if applicable |
Traffic analytics and advertisements |
Deactivating Javascript in browser settings |
|
|
Google Ads |
Google Inc, Amphitheatre Parkway, Mountain View, CA 94043, USA |
IP address, URL of the page visited, UTM parameters when the page is accessed, HTTP header information (e.g. the browser used, the operating system used, the resolution and the language set); link to existing Google user profile if applicable |
Traffic analytics and advertisements |
Deactivating Javascript in browser settings |
|
|
|
LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. |
Browser ID cookie, preferred language, routing |
Display and analysis of advertisements. |
Deactivating Javascript in browser settings |
|
|
HubSpot |
HubSpot |
User behavior on the website |
Display of personalized content, analysis of page views |
Deactivation of Javascript in browser settings |
https://legal.hubspot.com/ |
|
Facebook Ireland |
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland |
Analysis of advertising measures |
Analysis of advertising measures |
Deactivating Javascript in browser settings |
|
|
ClickCease |
ClickCease - A Click Fraud Protection Service 23 Yehuda Halevi St, Tel Aviv 600491155, Israel |
Website traffic analysis |
Bot traffic blocking, fraud prevention |
Deactivating Javascript in browser settings |
|
|
Hotjar |
Hotjar Ltd, Dragonara Business Centre, Dragonara Road, Paceville St Julian's STJ 3141, Malta |
We use Hotjar to better understand the needs of our users and to optimize the offer and experience on this website. |
Helps us to align our offer with the feedback and behavior of our users. |
Deactivating Javascript in browser settings |
g. Social plugins
This website uses so-called "social plugins" from the social networks Facebook (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA), Twitter (Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA), Xing (XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany), LinkedIn (LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA).
Even if you are not a member of one of the social networks, it is possible that they will find out your IP address via the social plugin and may store it. We have no influence on the scope of the data collected in this way by the operators of the social networks. If you are logged in to one of the social networks at the same time, the operator can assign the corresponding calls to your account with the respective social network. If you also interact with the social plugins, i.e. click on the "Like" or "Share" button, for example, the respective social network processes the corresponding information. For details on the purpose and scope of data processing, collection and use by Facebook, Google and LinkedIn and your rights and setting options in this regard, please refer to the respective data protection notices:
- Facebook: www.facebook.com/policy.php
- Google: www.google.de/intl/de/policies/privacy/
- X (formerly Twitter): www.x.com/privacy
- LinkedIn: www.linkedin.com/legal/privacy-policy
If you do not want social networks to collect data about you via our website, do not click on the buttons. You can also block the social plugins using add-ons for your browser.
h. Hyperlinks to websites of other providers
We have placed links on our website to websites of other providers. We are not responsible for data processing on these websites. Please refer to the privacy policies of the respective providers to find out how they handle data protection.
4. Data protection advisor / data protection officer
PXL has appointed its own expert and legally qualified employee as data protection officer, who regularly checks compliance with data protection regulations
The data protection advisor can be contacted by e-mail at privacy@pxl-vision.com or by post at the address of the office responsible for processing.
5. Technical and organisational measures
When processing personal data, PXL uses state-of-the-art technical and organisational measures to protect this data against loss, destruction, unauthorised access and unauthorised disclosure. (Art. 8 FADP, Art. 32 GDPR)
To ensure compliance with the technical and organisational measures, PXL Vision operates an information security management system (ISMS) that has been certified in accordance with ISO/IEC 27001:2022 by independent third parties and is regularly reviewed by internal and external audits. Part of this ISMS is a data protection concept, which includes a constantly updated procedure directory and, if necessary, data protection impact assessments.
6. Your rights
Within the meaning of the DPA and the GDPR, data subjects have the following rights:
a. Rights of access and rectification
- You have the right to obtain information about your processed data (Art. 25 FADP and Art. 15 GDPR).
- You have the right to have incorrect personal data corrected or incomplete data completed (Art. 32 FADP and Art. 16 GDPR).
- Under certain legal conditions, you have the right to have your personal data erased (Art. 32 FADP, Art. 17 GDPR).
- You have a right to restriction of processing under certain legal conditions (Art. 32 FADP, Art. 18 GDPR)
- Under certain legal conditions, you have the right to receive or transfer the personal data concerning you (Art. 28 FADP, Art. 20 GDPR)
- You have the right to withdraw your consent to the processing of your personal data at any time with effect for the future. The lawfulness of the processing carried out on the basis of the consent until revocation remains unaffected by the revocation. You can declare your revocation by sending a message to privacy@pxl-vision.com.
Alternatively, you can send your request in writing to the above address. You also have the right to lodge a complaint with the supervisory authority. You can contact the competent data protection supervisory authority for this purpose.
b.Your right to object
You have the right to object, on grounds relating to your particular situation, at any time to processing of your personal data which is based on Art. 31, Art. 6 (1) f) GDPR, including profiling based on those provisions. We will then no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims. You can submit such objections to us using the contact details provided. If we process your personal data for the purpose of direct marketing, you have the right to object at any time to the processing of this personal data for the purpose of such marketing; this also applies to profiling insofar as it is associated with such direct marketing. We will then no longer process your personal data for this purpose.
You have the right to object, on grounds relating to your particular situation, at any time to processing of your personal data which is based on Art. 31, Art. 6 (1) f) GDPR, including profiling based on those provisions. We will then no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims. You can submit such objections to us using the contact details provided. If we process your personal data for the purpose of direct marketing, you have the right to object at any time to the processing of this personal data for the purpose of such marketing; this also applies to profiling insofar as it is associated with such direct marketing. We will then no longer process your personal data for this purpose.
7. Places of data processing
In principle, we only process your personal data in Switzerland, Germany and the European Union. If, in individual cases (such as the connections to external providers described above), personal data is processed outside this region, PXL Vision points this out in this policy and at the same time has concluded corresponding agreements with these companies to comply with data protection obligations in accordance with the standards of the DPA and the GDPR.
In principle, we only process your personal data in Switzerland, Germany and the European Union. If, in individual cases (such as the connections to external providers described above), personal data is processed outside this region, PXL Vision points this out in this policy and at the same time has concluded corresponding agreements with these companies to comply with data protection obligations in accordance with the standards of the DPA and the GDPR.
8. Recipients of data
Employees of our company and service providers who support us in data processing within the scope of order processing (service providers for IT operations, customer service) have access to your personal data to the extent necessary to fulfill the aforementioned purposes. In individual cases, we are legally obliged to transfer personal data to authorities (e.g. requests for information from investigating authorities) or natural/legal persons (e.g. to assert claims). Further information on possible recipients of your personal data can also be found in the sections above.
9. Changes to the privacy policy
Changes to the law or changes to our internal company processes may make it necessary to amend this privacy policy.
Changes to the law or changes to our internal company processes may make it necessary to amend this privacy policy.
PXL Vision AG, Status 10/2023